BTCC TV Coverage to break 120 hours in 2010
BTCC fans can look forward to more than 120 hours of bumper-to-bumper TV action this season.
ITV4 has revealed it will broadcast all 10 BTCC rounds live on race Sundays, with a show running from 11.30am-6pm.
And with 65 hours of live action, it will also add two 90-minute highlight shows three times in the week following the round, amounting to a further 45 hours of TV time.
ITV4 has confirmed it will show the highlights on both Tuesday and Saturday afternoons, while highlights will move to Thursdays with a regular broadcast slot soon to be announced.
In addition, the ITV-owned Men & Motors channel will show the highlights after each round meaning a further 15 hours of air time for the BTCC and pushing overall coverage to a potential 125 hours.
In 2009, the ITV network's BTCC content equalled an unprecedented 116 hours-plus and attracted some 13.8 million viewers.
BTCC Series Director Alan Gow said: "ITV's increase in commitment to the BTCC for 2010 means yet more terrific news for all our teams, drivers, sponsors, circuits and fans.
"Our massive TV coverage further underlines the BTCC's position at the very top of British motor sport.
"This continues to mean that households right across the UK can tune in and watch the country's premier motor racing championship on free-to-air TV, this year with even more hours to enjoy all the action as the season unfolds."
ITV has filmed the BTCC since 2003. Its ITV4 channel reaches 94 per cent of households in the UK.
On top of this, its website www.itv.com also live-streams its Sunday afternoon coverage of BTCC race events.
Race dates: 2010 Dunlop MSA British Touring Car Championship
Round Date Circuit, County
1 Sun 4 Apr Thruxton, Hants
2 Sun 25 Apr Rockingham, Northants
3 Sun 2 May Brands Hatch GP, Kent
4 Sun 6 June Oulton Park Island, Cheshire
5 Sun 20 June Croft, North Yorks
6 Sun 8 Aug Snetterton, Norfolk
7 Sun 22 Aug Silverstone, Northants
8 Sun 5 Sept Knockhill, Fife
9 Sun 19 Sept Donington Park, Leics/Derbys
10 Sun 10 Oct Brands Hatch Indy, Kent