I'm a PC - Pretty Confused.

There are many adverts I don't understand and many more that are so irritating I keep a fork handy to stab my leg with until they are over, but I spotted Mr Bill Gates in this one, linked him with PC, and being curious, investigated further.

If you Google "I'm a PC," you'll find a dedicated website. Below is a quote from the homepage:

"ARE YOU A PC?
BE IT. SAY IT. WEAR IT.
Roll webcam. Cue microphone. You're on in five. Sure, there are a billion PCs out there, but we want your own unique story. Show the world what kind of PC you are. And while you're at it, check out the new I'M A PC Store. Find ties, shirts, hats, mousepads and mugs for every PC on your list."

What on earth is Bill on about? Perhaps it will all become clear if I copy the people in the advert by stating my PC status and occupation. Here goes:

"I may or may not be a PC, because I'm a thicko and haven't a clue what it means. Your web site didn't help either and I'm on the dole"...Hmm... perhaps not.

Or are we meant to insert our own meanings?

"ARE YOU A PC?"

Not if it means "Petty Criminal?" I presumed your website would have explained what it meant but it didn't, so I'm guessing.

"BE IT." Be what? "Politically Correct?" I can't be politically correct because I'd have to kill myself for being a hypocrite.

"SAY IT." Ok, "Pedestrian Crossing" Well, I'm a Newcastle supporter and both have black and white stripes.

"WEAR IT." Then it must be "Personal Clothing." Now it's beginning to make sense. He's after my money. I can "WEAR IT" if I go to his store and purchase a tie a shirt or a hat.

"Roll webcam. Cue microphone etc."

I haven't registered my details on the website, so I don't know how much information is being requested, and I'm sometimes a bit slow on the uptake, but is Bill suggesting people film themselves and tell him their personal details so he can build a database of potential mugs... er, sorry customers? Is this called Phishing?

"...check out the new I'M A PC Store. Find ties, shirts, hats, mousepads and mugs for every PC on your list."

What list? Presumably I'm to make a list of PCs and buy them all a new outfit and a selection of accessories for their computers? Maybe it should read:

"We've discovered a mug to buy our ties, shirts, hats, mousepads and PCs for everyone on his list?"

I wonder if it means the obvious - "Personal Computer?" Highly unlikely, because ironically, if you take the P out of I'm a PC you get iMac.