Branding Wire in the Blood
It's always revealing to get a glimpse behind the scenes of TV dramas like Robson Green's Wire in the Blood.
But I do wish our TV people would call a drama a drama.
According to pre-publicity from both Robson and executive producer Sandra Jobling the violent show is not a drama at all.
It is, apprentlty, a brand.
And that's where they lose me.
A brand is one of those words that's bandied about in the boardroom or when businessmen talk shop in the pub.
It's an awful buzz word used by ad men, financiers, and the like.
It's not a word I would expect to hear from actors or the general public.
Have you ever heard anyone say: "I'm going home to watch Coronation Street, It's a great brand."
Use of the word spoils the mystique of a TV show, reducing it to the bottom line of an expenses sheet, or profit forecast.
Here's what Sandra said about slight changes in the format: "It's about respecting the brand but always trying to move it forward."
And here's what Robson says: "It's a real accolade that it's such a strong brand. We never imagined it would do so well."
Sandra and Robson should leave the businesss-speak to the boardroom and let the rest of us enjoy the drama for what it is - a drama.
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I don't know how much you know about TV but programmes have been referred to as brands for well over a decade. It helps establish the viewere demographic ( another horrible term) but focuses on who might wish to sponsor or advertise. Returning series are by definition formulaic and the Commissioners' holy grail
Funny, just by the simple expression of branding wire in the blood is enough to laugh!!